BUILD A PLAN - TRAINING COURSE
WHAT IS BUSINESS DEVELOPMENT MARKETING?
Business Development can mean many things, put simply it can be thought of as the implementation of strategies designed to drive growth. These can sit across multiple departments including both Sales and Marketing.
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The reality of the situation is most of us need to drive new product and/or company awareness by getting people to talk to us and eventually, if all goes well, buy from us. Unlike classical sales where we can service leads, farm our existing or prospect, we need to start fresh by finding and starting new relationships.
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Business Development Marketing is where classical sales prospecting and outreach tactics are merged with marketing tools to get customers to engage with you.
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This course looks at sales & marketing tactics to drive sustainable interest and awareness in your products for prospects in markets you are not yet established in. Together we explore the options available but individually you build a business development plan that you can execute alone or with the help of others in your business.
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The course is designed for selling solutions to end-users at Universities, Research Establishments, Pharmaceuticals, Biotec, etc or components to OEM potential partners.
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The course design ensures that all tactics can be executed without a deep knowledge of sales or marketing.
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Watch the course creator, James Francis, explain the course further
WHATS COVERED?
Over two days the course takes you through the process of creating a Business Development plan. Depending on resources this can then be executed by a sole individual or share with others across your organisation.
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Internal reflection situation review
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Market segmentation
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Audience identification
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Review of available tactics
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Creation of realistic call to action
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Engagement management
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Creation of business development plan
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WHAT YOU WILL LEAVE WITH
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A plan to drive your business development at a street level
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Tools and processes to make future decisions
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Ideas and tactics to be deployed later
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Physical and electronic copies of the material
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Relationships with others striving for the same as you
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INCLUDES ONE-TO-ONE FOLLOW UP SESSIONS TO HELP DRIVE EXECUTION & AVOID BUMPS
WHAT OUR CUSTOMERS SAY
"This course gave me the tools to segment and understand different types of customers, and it gave me examples of how I could use these profiles to drive audience lists from SciLeads and LinkedIn.”
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Laura Pala, Product Manager, Refeyn
"James and Scotts' broad experience in international life-science and microscopy sales has provided us with a range of tools and practical examples to help us better understand and address our customers' needs in this sector.
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Chris Saywell, COO, Exciting Imaging
“I now know how to find customers in new markets and have a lot of ideas on which calls to actions and programs are needed to get them engaged.”
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Paul Roberts, Sales Manager, Evident Life Science
“Understanding what my marketing communications team is capable of with these modern online tools is excellent. I’m now in a better position to help them drive better product launches and promotions.”
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Andrew Allan, Head of Lightsheet Microscopy & OEM, Cairn Research