CONNECTING COMPANIES WITH EXPERTS TO DRIVE BETTER DECISIONS
WHAT IS SCI-INSIGHTS?
Should we create a new product, move into a new market, invest in new technology? Making the right decisions in business requires information and that information normally lives with people outside your organisation.
SCI-INSIGHTS helps you obtain voice-of-customer, with anonymity, from a broad un-biased series of contacts to give you the information to help you make better decisions.
SCI-INSIGHTS follows the DiAL-VOC framework created by our senior consultant Scott Young.
Watch James Francis explain how Sci-Insights works
WHAT IS IT DESIGNED TO DO?
Create a list of viable contacts
Conduct Interviews as needed
Expand search through surveys
Analyse and simplify data
Make incentive payments on your behalf
Maintain brand anonymity throughout your market research
HOW DO YOU USE IT?
SCI-INSIGHTS can be used simply as a meeting booking service to help you book the meetings you need or as a complete outsource Voice-of customer service where we conduct interviews and provide full analysis and feedback.
WHY GAIDO SCIENTIFIC?
Gaido Scientific's Senior Consultant Scott Young has run a number of these projects within his career at large equipment manufacturers, not only does Scott have the experience in running these programs it is also his passion. In 2021 Scott created the DiAL-VOC framework which he has since used to successfully guide a number of clients through their own VOC projects, either as outsourced projects or by coaching and mentoring.
Combined with this experience and passion, Scott has a deep and wide understanding of customer applications and jobs to be done having been involved with scientific research for over 20 years.
WHAT OUR CUSTOMERS SAY
Gaido Scientific has conducted voice-of-customer and market research; the information helped us understand what paths to follow and most critically when we should turn back. Since conducting the first project we have had our product management and market managers trained using the Dial-VOC framework so we can utilize voice-of-customer in all our development decisions. This has had a broad impact throughout the company, not just within the product and marketing group.
Maggie Vantangoli Policelli, Director of Marketing, Araceli Bioscience