MARKETING FOR START-UPS & SPIN OUTS
WHAT IS FROM ZERO MARKETING?
From Zero Marketing (FZM) is a toolbox of tactics we use to help start ups and spin outs develop their marketing capabilities to help drive awareness and lead generation.
For many marketing is not a department filled with qualified staff running various tasks it's a side quest, a thing to make work in the gaps as they handle the final beta role outs and hiring new engineers. Many have a marketing person but often that person is missing the crucial domain knowledge required to create content, which is not their fault.
From Zero Marketing covers all the expected elements of lead generation such as SEO, Google Ads, Social Media, Email outreach, but they are only part of the challenge. Where FZM wins is by helping you understand and segment your markets/customers and create messages and engagement that will mean the people actually want to talk to you.
Watch James Francis explain his From Zero Marketing program
WHAT IS IT DESIGNED TO DO?
Understand your customer segmentation
Create value propositions, messages, content
Design your brand and pick a market position
Design email and social advertising campaigns
Create segmented audiences for outreach/prospecting
Enable salespeople to make calls and book meetings
HOW DO YOU USE IT?
From Zero Marketing is a consulting and outsourcing service. Depending on your situation, you may want these skills transferred into your business or you may simply want help with getting running and so want a short period of outsourcing.
We also offer on-site training courses which allow us to develop a marketing plan along with your existing team.
WHY GAIDO SCIENTIFIC?
All of Gaido Scientific consultants have at some point in their careers been highly involved in marketing. James Francis has run global marketing teams which operated over 3 continents, much of it done on a budget several times smaller than his competitors. James' philosophy is based on a need for practical street-level marketing for niche markets - remove the fluff and replace with actions in places where your customers live.
Combined with his team, James runs outsourced marketing along with skills transfer for a number of clients.
WHAT OUR CUSTOMERS SAY
Gaido Scientific helped us kick start our marketing programs as we started Araceli Biosciences. As a startup, we had a very small team and as we added marketing team members, we continued to use them to transfer the knowledge into business so we could become self-sufficient and continue our path to growth.
Maggie Vantangoli Policelli, Director of Marketing, Araceli Bioscience